Imprest by Palmako
As a brand, Imprest places value on permanence. It knows that there’s a place in the world for simple, lasting things that withstand complicated times and turbulent changes. Things where the developers don’t have a single-minded goal of landing a profit in the shortest possible time.
Imprest believes that if more things in the world around us were handed down from generation to generation, we’d be happier and it might be easier for us to understand the passage of time and nature around us.
Imprest wants simple truths to last and to guide our everyday life. Core values should not fade away.
In Imprest’s common-sense world, a fence is still a fence, a post is still a post – that’s the way it’s been since time immemorial, and that’s the way it will always be. It is, rather than merely appearing to be.